Concept for advertisement

Assignment Help Marketing Management

Reference no: EM133879754

PART 1

1. Explain how you would begin to come up with a concept for an advertisement.

2. What should you consider around the platform (for example, social media)? For example, if you are focusing on a short-form video vs. a lengthy video, there may be certain platforms that are better.

3. Use the videos in the supplemental materials to assist you in coming up with this response.

PART 2

1. Describe the various types of media that a company or an individual can advertise in.

2. Give at 2-3 examples of companies that you believe consistently have strong advertising. Why do they stand out to you? Is it the creative, the copy, the format (photo, video)?

3. What is an Advertising Campaign? What is an Integrated Media Ad Campaign? Explain.

Reference no: EM133879754

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