Preparing the park annual promotional plan

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Reference no: EM132244441

Cedar Point amusement park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Given an advertising budget of $250,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem. Type Cost Maximum number Exposure (1000s) Newspaper 1500 100 80 Television 2200 50 120 Radio 750 50 45 Shows 150 3 10.

Reference no: EM132244441

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