Prepare the business to launch innovative new products

Assignment Help Operation Management

Reference no: EM132218691

Marketing Plan Project: Final

Throughout the four phases of this marketing plan project, you have created the important, detailed marketing plan sections necessary to enable your selected company to prepare the business to launch innovative new products that are designed to increase sales to current customers and to reach potential, new customers within their target market segments.

This Unit VII Project represents the final assignment in a series of project assignments, which will complete the marketing plan for the company you selected in Unit III.

Rather than combining your previously completed sections (submitted in Units III-VI) into one document, in this final project, you are to summarize and condense each section that was previously submitted. The summarized sections should contain two to three paragraphs in your final marketing plan.

In addition, now that all the marketing plan sections have been completed, you can now create the plan's executive summary.

The executive summary is the most important part of the plan because it encapsulates all of the important strategy summary information and analysis shown in more detail throughout the other marketing plan sections in two to three paragraphs.

Remember, the executive summary should only include information summarized and taken from the other marketing plan sections. It should be thorough but succinct.

As a review, the marketing plan consists of the following sections listed below.

Executive Summary

Situation Analysis

Market Summary

SWOT Analysis (i.e., analysis of strengths, weaknesses, opportunities, and threats)

Competition

Product Offerings

Distribution

Marketing Strategy

Objectives

Target Markets

Positioning

Strategies

Marketing Mix

Marketing Research

Financials

Controls

Implementation

Marketing Organization

Remember, the final marketing plan project should not contain information that was simply copied and pasted from previously completed assignments.

Your Unit VII Final Project should contain a condensed summary of each of the sections previously submitted to form the concise final project.

You should also include an introduction to your final marketing project. This assignment should be at least three pages in length and consist of the executive summary and the section summaries.

You should include the sources that you used in Units III-VI to support your sections for the marketing plan.

Reference no: EM132218691

Questions Cloud

Provide an overview of the project for key decision makers : A project charter is the document that provides an overview of the project for key decision makers and other interested stakeholders.

What is the nurse role in evidence-based practice : NM122 You will be researching a "Best Practice" in an area of nursing you are interested in. You will describe the best practice and why you chose it.

Implement the visual search paradigm in matlab : CPNS 33200 Computational Neuroscience - University of chicago - implement the visual search paradigm in Matlab. Specifically, you will compare reaction times

What would you do better next time : This week you have taught a predetermined group of community members something new. Not only was it something new, but it was something you worked really hard.

Prepare the business to launch innovative new products : Prepare the business to launch innovative new products that are designed to increase sales to current customers and to reach potential segments.

Identify a health information technology system : Identify a health information technology system, explain how it improves healthcare outcomes. Identify the organization you work for uses this system.

How your implementation phase will be monitored : Demonstrate how your implementation phase will be monitored with the selected controls that are expected to ensure the plan's success.

Create the appropriate forecasts and detailed budgets : Create the appropriate forecasts and detailed budgets for the completed sections so far. These detailed forecasts and budgets enable the firm.

Define technological breakthrough in medicine and healthcare : Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments.

User Account

All Pages