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To kick off its 2011 advertising campaign, Rachel's Breakfast Cereal is offering a $1 refund in exchange for five cereal box tops. The company estimates that the tops of 10 percent of the cereal boxes sold will be returned for the refund. The cereal boxes are sold for $2.00 each. During 2011 and 2012, 20,000 and 28,000 cereal boxes are sold, respectively, and 1,500 and 2,000 box tops are received for refunds during 2011 and 2012, respectively.
REQUIRED:
a. Prepare the journal entries to record the sale of the cereal boxes, the recognition of the contingent liability associated with the potential refunds, and the actual refund payments for 2011 and 2012.
b. Compute the liabilities associated with the potential refunds as of the end of 2011 and 2012.
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Calculate the payback period for each project. Calculate the NPV of each project at 0%. Calculate the NPV of each project at 9%.
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Identify another factor (a confounding variable) that might explain why some employees participated in the fitness program and why those same employees have fewer sick days.
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