Prepare a marketing strategy for a new software product

Assignment Help Business Management
Reference no: EM1342266

Clarification of Leadership

Courtney, a sales manager, and her team of six have been assigned the task of prepare a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully.

Reference no: EM1342266

Questions Cloud

Non-technical explanations and good tech leadership : Why is it important for a technology manager to be able to explain things in non-technical terms and what are some examples of projects that have failed due to a lack of good technical leadership?
Leading object exception : Leading object exception - contracts to answer for the debt of another if the primary obligor defaults.
Explain the role of relationship development : Explain the role of relationship development and management in effective leadership and use the concepts in improving leadership effectiveness.
Determine group''s need to have a leader : Leaders: factors for need of a leader - you are part of a group that is working to achieve a particular goal. What factors will determine your group's need to have a leader?
Prepare a marketing strategy for a new software product : Prepare a marketing strategy for a new software product developed by her company
Research paper on an influential leader : Research paper on an influential leader and it could be on any leader throughout history, including a business leader or other
Leadership competencies : Leadership competencies and Please provide me guidance on starting on this topic - Show the competencies that leaders must master and deploy to be effective in this environment.
Empowerment in bureaucratic structure : Will an introduction or addition of empowerment into a formerly bureaucratic organization actually result in a more bureaucratic structure than before?
Show the motivation of leadership : Motivation of leadership - Research and select any one leader of your choice and what were the motives of leadership driving this leader

Reviews

Write a Review

Business Management Questions & Answers

  Steps to increase job satisfaction

Imagine you are the C.E.O.; what steps would you have taken to increase job satisfaction in this instance?

  Criteria to determining effective leaders

In other words, do results matter more than people and should that be one of the criteria looked at when it comes to determining effective leaders?

  How morals and ethics are formed

One's upbringing creates the basis for what is significant and should be valued. The morals and ethics of the family and community are instilled during one's upbringing.

  Analyze the organizational reactions and crisis leadership

What do you see as the intersections of Drucker's discussion on effective decision making and the Lussier/Achua discussion of charismatic, transformational and transactional leaders

  Differentiating group and a team

Briefly discuss the difference between a group and a team, and the strategies a leader should consider to influence a group or team.

  Describing role by critical and scarce resources

Please discuss the role played by critical and scarce resources in the emergence of a leader.

  Converting the pert diagram

Converting the PERT diagram  to a system design.

  Esser crime of attempted arson

Jude necessarily also committed the lesser crime of attempted arson. In this circumstance attempted arson is what type of offense?

  Environmental factors that impact ems planning

Analyze the environmental factors that impact EMS planning. Outline the components of the EMS plan.

  Explaining organizational reactions and crisis leadership

Analyze the organizational reactions and crisis leadership in relation to the guidelines given in our text.

  Develop a graph for call center

Develop a graph for call center to to track at least 3 variables.

  The employment environment and conditions

Can Title VII override the employment environment and conditions detailed in a written employment contract between an employer and an employee? Why or why not? How does the simulation demonstrate this?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd