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During this class you have examined the service or product of a company and addressed market segmentation, the micro and macro-environments, pricing strategies, and the important role customers play in the success or failure of a provided product.
Thinking about the company and service or product you have explored during this class, suppose that you are now a competitor of that company. You are liable for promoting a product that is in direct competition with the product or service you have been exploring.
Prepare a marketing plan for your new company's service or product.
The plan should be shown of how your company's market share will increase and include the following:
Demonstrate the use of analytical tools to monitor the progress and the effect of change
Calculating a sales mix variance and sales quantity variance
You are required to write an e-business plan for an e-commerce site and specify the necessary system requirements to develop it.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
Discuss the importance of service quality for the Tourism or Hospitality organization
Read about "Crowdsourcing" platforms supporting microwork such as Amazon's Mechanical Turk. Describe an example/scenario that illustrates how a crowdsourcing platform can be used to semi-automate financial industry related tasks.
Please compare and contrast economic, market, and relevancy value.
Critically examine the scope of Marketing Analysis that a company needs to undertake in the development of a Marketing Strategy (b) The effectiveness of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning proce..
What are the severe limitations of the best practice approach What is meant by the best fit approach to the design and development of a human resource strategy Why might a best fit approach be more helpful
Relationship marketing focuses primarily on the development of relationships between the organisation and the customer. Define Relationship Marketing and describe why it may be of particular importance to service marketers
Calculate the die cost
Explain the marketing concept Elaborate on four types of market segmentation methods that you think is appropriate for the tourism industry. Support your answer with relevant examples
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