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Prepare a horizontal analysis of the segment data

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Reference no: EM132218556

Question - Segment Revenue Horizontal Analysis

Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:

 

Recent Year (in million, rounded)

Prior Year (in millions, rounded)

Americas

$13,293

$11,980

EMEA*

1,217

1,295

China/Asia Pacific

2,396

1,130

Channel Development**

1,731

1,546

Other

526

497

Total

$19,163

$16,448

*Europe, Middle East, and Africa

** Sells packaged coffee and teas globally

Required -

a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions.

b. Prepare a vertical analysis of the segment data. Round all percents to one decimal place.

Reference no: EM132218556

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