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Services Marketing & Relationship Marketing Assignment - Reflective Essay
Choose a real-life service organisation that you are familiar with. You need to inform your lecturer of your choice by end of week 3.
Prepare a flowchart of the back-stage as well as the front-stage operations of this business.
Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced)
1. Flowchart
Backstage
Front stage
2. Explanation of significance of the service encounter
3. Analysis of managerial implications
4. Essay format & presentation.
Attachment:- Assignment File.rar
Australian Student, need Reflective Essay total 1200 words, Harvard Style Referencing. Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed. Using this flowchart, explain the significance of the service encounter, and its managerial implications.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
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