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Scenario: Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 in fixed costs currently spent. In addition, Mary is proposing a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary's ideas but concerned about the effects these changes will have on the break-even point and the margin of safety.
Complete the following:
Prepare a maximum 700-word informal memo to management addressing Mary's suggested changes.
Show your work in Microsoft Word or Excel.
Kudler Fine Foods is a gourmet food shop owned by Kathy Kudler whose sole purpose for opening such a store was driven by her passion for gourmet cooking. Kudler Fine Foods has experienced huge success since its birth in 1998, because of the consum..
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1. Receivables are frequently classified as: Buehler Company on June 15 sells merchandise on account to Chaz Co. for $1,000, terms 2/10, n/30. On June 20, Chaz Co. returns merchandise worth $300 to Buehler Company. On June 24, payment is received f..
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