Prepare a contribution format income statement

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Exercise - Segmented Income Statement

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales

$1,610,000

Variable expenses

724,900

Contribution margin

885,100

Fixed expenses

974,000

Net operating income (loss)

$(88,9000)

In an effort to resolve the problem, the company would like to prepare an Income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

 

Division

 

East

Central

West

Sales

$370,000

$650,000

$590,000

Variable expenses as a percentage of sales

59%

38%

44%

Traceable fixed expenses

$257,000

$327,000

$208,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

2-a. The Marketing Department haS Proposed increasing the West Division's monthly advertising by $21,000 based On the belief that it would increase that division's sates by 14%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

2-b. Would you recommend the increased advertising?

Reference no: EM131692882

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