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Keep a diary of sorts of any TV shows you watch this week, or any movies you may go to or watch on TV including downloaded or rented or streamed, look for “Product placements”, when is an item displayed noticeably so that the brand of the item is obvious. For example is that a box of cereal on the table or is it CHEERIOS? Also keep track of all the times you hear/see any mention of the commercials to be aired on the Super Bowl on Sunday February 7th . What are you hearing/seeing: which companies/brands? “sneak previews” of the ads themselves? Discussion of the cost? Predictions about the quality of the ads?
Write three pages
Driving on the highway is analogous to a manufacturing system. Suppose a 4-mile section of highway I70 is our manufacturing system. Cars that drive along route I70 towards the Dayton airport direction represent parts which are being processed in this..
Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)?
What are the three most important points that you want the CEO to understand about this entire decision-making process.
Managing Catering Supplies, Lisa Noriega developed the spreadsheet shown in Figure 4-24 so that she can better manage her inventory of disposable cater-ing supplies. Download the spreadsheet named Ch04Ex01 so you can help her with the inventory an..
If the customer time cost is $5/customer per hour, what number of servers minimizes cost?
Determine the optimal number of patients for the clinic to have in residence if it is interested in maximizing the number of patients that recover per year.
Pepsi uses six-sigma technique to evaluate whether its 15 oz Gatorade has consistent weight. Pepsi took a sampling of 1000 15 oz Gatorade and found out that the average weight was 15.12 oz with a standard deviation of 0.3 oz. Pepsi considers a to..
Outline a 5-year strategic plan for ENOX. Consider resources needed to implement the plan. How could ENOX obtain these resources?
According to an investigation published in the Archives of Internal Medicine, since the digitalization of medical records:
Within the food service industry, find examples of firms that have sustained competitive advantage by competing on the basis of Cost leadership, Response, and differentiation.
How will different cultural perspectives of a region impact your global business operations? In your initial response, provide an example of one region
When using an indirect channel of distribution, your sales force is only as good as your channel partners. As the marketing manager for the manufacturer of a new line of computer jump drives, what strategy would you use to motivate your channel membe..
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