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1. Briefly describe the power struggle now taking place in the promotion industry. Who, beyond advertising agencies, is exerting power in the industry, and in what ways?
2. Do you think the increasing independence and control consumers gain through new technologies like digital video recorders, the Internet, digital music players, and cell phones will make brand promotion less important? Explain.
If you have an idea for a business, this is a good time to explore the idea. Its better to have an unsuccessful marketing plan before you might invest in it. The plan should be a new to the world product or service or maybe an improvement over an exi..
What are the minimum number of phases in a production process. Are there any phases we may neglect in a production process
Bob is preparing is marketing plan for his new brand of beer, and is considering several names. Which of these names would be the strongest (most protectable) trademarks for his beer?
Instructions: The final project requires you to develop a PowerPoint slide presentation for use as a training tool with line managers and supervisors on how to resolve conflict, as well as deal with difficult people, in the workplace. Many organizati..
What are the advantages and disadvantages of cloud computing?
What are the characteristics and attributes of employee-centered organizations? Why are certain HRM programs more successful than others at enhancing employee morale and satisfaction? Discuss the advantages of a push based supply chain. What about a ..
Who would probably be most persuaded by an advertisement promising viewers that using a product would make them popular?
In fact, nearly 30 percent of the flight attendants hired were black. What violations of federal law has Rainbow committed, if any?
What are the possible impacts of outsourcing the HR function? What are the pros and cons of doing so?
What situations warrant project crashing? Did you ever crash an activity/project that you were responsible for? Did you require additional resources to do so? What were the effects (positive and negative) of crashing that activity/project?
We have covered a lot of material these past 10 weeks. Pick one concept or skill from this class that you will apply to your work and/or personal life and specifically explain how you will apply it. It's Marketing 306 course, we study some basic conc..
Carl Mitchell was delighted to accept a job in the British branch office of General Products, Inc., a multinational consumer products corporation. Two months later, Mitchell was miserable. What do you think is George Garrow's personality profile? Giv..
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