Powder surf is a manufacturer of snow board

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Reference no: EM131012739

Powder surf is a manufacturer of snow board. Powedersurf is an aggressive marketer, and new to this product line. Powedersurf has adopted several strategies to help it rapidly build market share. One approach was to make the designs and graphics of some snowboards nearly identical to those of the industry leader's snowboards. In addition, Powedersurf has begun an advertising campaign that criticizes the competitor's products. For example, it has made several claims, known to be false, about materials used in the competitor's boards. It has also made claims about the tendency of one competitor's boards to break during use. This was based on a lab report that later proved to be false. Lastly, Powedersurf made several allegations about the president of the leading competitor, primarily claiming that this well know snowboarding pioneer had not accomplished all that he claimed. Powedersurf believed that its allegations were correct, but it turned out that they were wrong. Discuss any tort claim that might be brought against Powedersurf and their likely resolution.

Reference no: EM131012739

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