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Potential market segments for the mother care company

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Reference no: EM132277260

Case - The Potential Market Segments for the Mother Care Company

Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking.

This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.

- Explain in details and give full examples to illustrate your thoughts.
- Each potential target segment must have a name that reflects the content of the target segment.
- Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
- Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
- The segment size and potential growth - The segment attractiveness structure (i.e., competition) - The company resources, objectives, and values
- Conclusion and recommendation

Chapter Questions

1. What are the different levels of market segmentation?

2. How can a company divide a market into segments?

3. How should a company choose the most attractive target markets?

4. What are the requirements for effective segmentation?

5. Identify and profile distinct groups of buyers who differ in their needs and preferences

6. Select one or more market segments to enter

7. Establish and communicate the distinctive benefits of the market offering

Reference no: EM132277260

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len2277260

4/8/2019 3:57:23 AM

Ethical standards for conducting research (CLO2) 0 The student demonstrates adherence to the responsible conduct of research through appropriate application of relevant discipline-specific procedures, protocols, and ethical guidelines. There is no evidence of plagiarism and others’ work is cited appropriately.

len2277260

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"Conclusions and Recommendations (CLO1)" 0 Conclusion relates well to the findings and gives future direction. Recommendations are made using appropriate models, or theories. "Writing Mechanics (CLO1)" 0 The report is well written and follows all formatting guidelines. Appropriate citations and appendices support the document "Presentation of Final project (CLO3)" 0 "Introduces the topic clearly and creatively. Maintains clear focus on the topic. Effectively includes smooth transitions to connect key points. Ends with logical, effective and relevant conclusion. "

len2277260

4/8/2019 3:57:12 AM

"Data Collection and Analysis (CLO1)" 0 Data is sufficient and was collected through appropriate means. Student has made good use of the available data and analysis reflects rigor. "Reporting of Results and Discussion (CLO1)" 0 Findings of the research are summarized using appropriate figures. The report gives valid inferences and acknowledges limitations

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Weight Excellent % 90-100% "Theoretical Content (CLO1)" The research objectives are clear with a thorough literature review. The theoretical framework is suitable for the study "Research Instrument (CLO1)" 0 The instrument is valid and can effectively meet all research objectives

len2277260

4/8/2019 3:56:35 AM

I need argent fixing the comments Please read my comments for assignment 2 from laptop not phone. Revise your assignment and send it back to me. Your next submission is considered final. Please make sure that everything (copied or paraphrased) is cited properly (in-text and references according to APA style).

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