Reference no: EM132263750

How much responsibility do corporations have for how they portray a product on social media?. The electronic cigarette device, Juul, is recently been in hot water for using social media to market to impressionable teens. It's a move that many attribute to the insanely high level of teens currently using these devices and being exposed to harmful chemicals in them. They stopped all social media presence a couple of years ago in an effort to re-brand as a smoking cessation tool but it clearly was too late.