Reference no: EM132166949
According to a? study, 66?%of financial institutions use churn rate? (attrition) to gauge the effectiveness of their marketing efforts.
a. If you conduct a? follow-up study to estimate the population proportion of financial institutions that use churn rate to gauge the effectiveness of their marketing? efforts, would you use a π of 0.66 or 0.50 in the sample size? formula?
A. Use π =0.50 because this value will produce the greater sample size.
B. Use π =0.66 because this value will produce the greater sample size.
C. Use π =0.50 because this value is an educated estimate of π.
D. Use π =0.66 because this value is an educated estimate of π.
b. Using your answer to? (a), find the sample size necessary to? estimate, with 95% confidence, the population proportion to within ±0.07.
The sample size needed is __________. Round to the nearest integer.