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Performing on the different social media platforms

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Reference no: EM131440132

This is a project that evaluates the social media strategy of the company/organization BARKBOX. You will carefully examine how BARKBOX is performing on the different social media platforms.

Their website is: https://barkbox.com

Instagram: @barkbox

Facebook: https://www.facebook.com/barkbox/

Twitter:  barkbox.com/twitter

Pinterest:  https://www.pinterest.com/barkbox/

Your analysis should cover the following topics:

  1. A brief description of the company/organization BARKBOX.
  2. A detailed description of the brand/product or activity. What is the target market?
  3. Overview of the social media activity across different social media platforms (at least 3).
  • Company Reach (number of followers, group members, view counts etc)
  • Company Posts (how often the company post on social media)
  • Feedback (number of comments, likes, replies)
  • Average Response Time (response time to user comments)
  • Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)

Your final paper should include figures, exhibits, screenshots and/or links. You must include a bibliography, and cite your sources according to a standard format.

Reference no: EM131440132

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