Perform a five-year ltv analysis and calculate cost

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Reference no: EM133922079

Problem

Company A has identified 12,000 high-value/high-risk customers. This group has a current retention rate of 80%. The average annual value per customer is $350. Company is currently spending $4/per existing customer Company A has a budget of $60,000 to improve retention. If the retention rate increases by 3% year over year and decreases the cost per existing customer to $2/per customer. Get the instant assignment help. Perform a 5-year LTV analysis and calculate cost, profit for the program LTV analysis.

Reference no: EM133922079

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