Parties involved in the marketing research process

Reference no: EM13722876

Who are the parties involved in the marketing research process? What are the rights and obligations of each party?

Reid, R. D., & Bojanic, D. C. (2010). Hospitality marketing management (5th ed., Pg. 224-236). Hoboken, NJ: John Wiley & Sons, Inc.

Reference no: EM13722876

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