Outline the generic competitive strategy

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Reference no: EM132229824

Select a MNE which has recently entered into another market.

1. Provide a background about the company; mission, vision, product or service offered, organizational structure, Management ect.

2. Conduct an internal assessment of the company and outline the generic competitive strategy (ies) utilized by the company in its domestic market.

3.Apply the Porters Five Forces model to assess the company; comment on whether entry in the new market was the best decision. ( also conduct a SWOT analysis)

4. Highlight the international strategy utilized by this company when it entered the new location. Give possible reasons why the strategy was used.

Outline how foreign exchange has affected the company’s entry in the new market. (Optional)

Use the PESTEL to show how the business activities of the company in the global market are impacted by the following factors: (10 marks)

a. Political

b. Economical

c. Socio-cultural

d. Technological

e. Ecological/environmental

f. Legal

The APA format must be followed when preparing this paper, proper in text referencing must be done, along with a bibliography and or reference page must be included.

This paper should be double space 5 – 10 pages excluding appendices. Where appropriate appendices should be included

Reference no: EM132229824

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