Norvell wants to discontinue full service the

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This one is stalling me. If you are able to help me with the answer, can you please explain how to figure it?

Norvell Lawn Care offers three lawn care services to its clients. The revenues and costs associated with each service follow:


Full Service  

Complete Service

Minimum Service

Revenues

$ 60,000

$ 72,000

$48,000

Cost of Sales

   42,000

   43,200

25,000

Product Margin

   18,000

   28,800

23,000

Facility-sustaining costs

   20,000

   20,000

20,000

Profit

   (2,000)

     8,800

    3,000

Norvell wants to discontinue Full Service. The facility-sustaining costs are related to depreciation on the equipment and insurance and are allocated equally across all product lines. Cost of sales includes wages, gasoline, and lawn chemicals consumed. Should Norvell drop Full Service? Why?

Reference no: EM13579135

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