New" management vs. traditional management techniques

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1. Focusing on the brand of Adidas. Explain what type of consumer product Adidas is. Research the Adidas brand to identify appropriate branding strategy adopted by Adidas. Write a short commentary to support your answer.

2. Contrast and compare the keys to "New" management vs. the "Traditional" management techniques. Do you consider yourself a "New" manager, a "Traditional" manager, or somewhere in-between? Explain your answer.

Reference no: EM131723668

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