Movement from comics to a variety of activities

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Reference no: EM131270578

According to Larry Marder, the president of the McFarlane Companies, the company has changed and morphed and grown over the years from a company that simply produced comic books to a company that is also involved in sports figures, music videos, and major motion pictures. This movement from comics to a variety of activities is best described as _____________.

strategic development

product mix

single product strategy

unrelated diversification

globalization

Reference no: EM131270578

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