Marketing director reports on consumer interest

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At a recent hospital planning meeting, the marketing director reports on consumer interest on a women's health center. You are on the committee charged with developing the program. Using Booz, Allen and Hamilton's new product process, George Day's R-W-W screen or Theodore Levitt's Total Product Concept, outline and explain the steps you would use to evaluate the need for the women's center.

Reference no: EM131270582

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