Most effective media outlet for cosmetic advertising

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We may think that the most effective media outlet for cosmetic advertising would be a visual medium, such as television or the Internet. It just makes sense that the audience should be able to view the before and after results of a makeup application in order to consider buying a product. However, think of how makeup was sold before TV and Internet advertising became popular. Did consumers, especially women, still purchase makeup back then? Of course they did! As a challenge, think of a marketing radio spot that would sell a new line of makeup products for men or women. Please explain in 150-300 words.

Reference no: EM132228253

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