Makeup in order to enhance their individual appearance

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Reference no: EM132228251

In order to change the buying habits of men, marketers would need to develop a marketing campaign that would promote the product and demonstrate how it would personally benefit men. This could be accomplished by hiring a well-known male actor to model the use of makeup. Perhaps the actor could show the male audience how he looked before and after a specific application of makeup. Before long, the male population could be persuaded to use makeup in order to enhance their individual appearance. As a challenge, ponder what type of marketing campaign you would create that would entice men to wear makeup on a regular basis. Please explain in 150-300 words.

Reference no: EM132228251

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