More per unit to make the logo bigger

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Question: In planning for the first quarter of fiscal 2010, Storm was interested in three scenarios for the budgeted financials: (1) Base Case: Assume 12,000 ovens sold at a price of $100 per oven; (2) Market Penetration Strategy: Assume the company can sell 10% more ovens by offering a 5% price discount; (3) Market Premium Strategy: Assume the company loses 15% of its planned customers if it attempts to sell the ovens at a 15% premium and spending $5 more per unit to make the logo bigger

Reference no: EM133609963

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