Misalignment between leadership and employee expectations

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Reference no: EM133799441

Communication Plan

Issue 1: Misalignment Between Leadership and Employee Expectations
Red Flags:
When leadership doesn't clearly communicate about organizational goals into the organization.
Employee misunderstanding of the company's strategic direction. Get Your Assignments Done Now!
There may be a decline in employee morale and in productivity.
Bureaucratic units are trying to expand autonomy and independence as a result, which leads to increased internal conflict between departments.
Communications to Address Issue:
Internal Memo from Leadership (Communication Type: Email/Memo)
Audience: Employees (all departments)
Objective: To help organizations clarify the goals, thereby also making sure that there is the correct alignment between the employees and the leadership.
Message: A thorough explanation of where the company is going in strategy, the role of each department, and what to expect from each team. It should also be a transparent explanation of future changes to the workforce and how these will affect them.
Quarterly Company Town Hall (Communication Type: Presentation/Meeting)
Audience: All Employees
Objective: It will improve morale by creating space for employees to do a dry run question asking and in procedures and collect the responses so that we can provide the feedback to the leadership directly.
Message: The updates about company performance, achievements, and also challenges. Leadership should also share how the company is progressing toward goals and evaluate employee feedback on how the team can become better collaborative.
Issue 2: Negative Public Perception Following Product Recall
Red Flags:
Waste of credibility through media product safety concerns.
Spread confusion among customers about details regarding recall.
Inadequate and unclear communication to external stakeholders.
Communications to Address Issue:
Press Release (Communication Type: External Media Statement)
Audience: Media, General Public
Objective: Provide the public with information on what the company is doing to solve the problem and address product safety concerns.

Reference no: EM133799441

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