Measuring the long-term goal of profitability

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Question: Performance Evaluation Daniel Merrill & Co. is a stock brokerage firm that evaluates its employees on sales activity generated. Recently, the firm also began evaluating its stockbrokers on the number of new accounts generated. Discuss how these two performance measures are consistent and how they may conflict. Do you believe that these measures are appropriate for the long-term goal of profitability?

Reference no: EM131820706

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