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Martin is a marketing manager for a start-up company. Martin approached a specialized marketing firm to help him develop a weekly marketing campaign for his company. There are two advertisement media available (Radio and TV). Radio ads cost $400 per ad, while TV ads cost $600 per ad. The total budget available for Marting is $7,200 per week. The total number of ads should be at least 15, with at least 2 ads of each type. Each TV ad reaches 6,000 people, while the number of people who are reached by each radio ad is 2,000. The company wishes to reach as many people as possible. Formulate this problem as a linear programming model (list the decision variables, objective function, and the constraints)
An early warning security fence has three major components that each must perform in order for the system to perform. Their reliabilities are 0.58, 0.73, and 0.66. The reliability of this system is not very good. To improve reliability a backup compo..
Which Baldrige criteria is used to evaluate the extent to which top management is personally involved in creating and reinforcing goals, values, directions, and customer involvement?
According to the Polk Company, a survey of households using the Internet in buying or leasing cars reported that 81% were seeking information about prices. In addition, 44% were seeking information about products offered. What is the expected number ..
As a field, human resource management has and is continuing to undergo significant transformation. This value chain identified primary support activity of the 21st century organization continues to evolve from an administrative to a strategic role.
Bobbi? Hilton, 62, is considering the purchase of a? five-year long-term care policy. If nursing home costs average $7,770 per month in her? area, how much could she have to pay? out-of-pocket for five years without? long-term care? insurance? What c..
How did the Doric style differ from the Ionic style or order of architecture (consider the base, capital, frieze)? How did the epic poems the Iliad and the Odyssey come into being? Why are Greek tragedies still read and performed? How did the actions..
A small grocery store has a total of four regular checkout lines and one express checkout line. Recently on Sundays the store has been experiencing either excessive idle time for cashiers or excessively long customer waiting lines. Determine the curr..
The manager of the Quick Stop convenience store (which never closes) sells 24 six packs of Fizzy soda each day. Order costs are $8.00 per order, and Fizzy soda costs $4.00 per six-pack. Holding costs are $1 per six pack. Orders arrive five days from ..
The potential for conflict between teams depends on _____.
What are the three elements that require integration to be successful in operations and supply chain management?
Supply chain integration is a major contributing factor to organizational success. The goal of supply chain integration is alignment within the supply chain. As a business leader, how can you achieve greater supply chain integration with suppliers an..
Compare and contrast the implementation theories used for the change events discussed in the two articles. Provide a summation of what could have been done to make the failed initiative a success.
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