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Discussion: "Marketing Strategy" Please respond to the following: • From the e-Activity and the "Hit & Miss: Kodak Ignores the Digital Picture" reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak's reinvention attempts. Support your position with two (2) examples of Kodak's success or failure in its efforts. eActivity: Use the Internet to research the marketing strategy history of the Eastman Kodak Company
choose a real-life service organisation that you are familiar with. prepare a flowchart of the back-stage as well as
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q.1 analyze what is required to apply unilateralism in business.q.2. determine and asses the actions required when
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