Marketing research process during this class discussion

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Reference no: EM132122760

1. Point out the formalized stages in the marketing research process during this class discussion. Your text lists six stages. Learn these stages well, because they are also the steps to writing an academic research paper. List at least two descriptive statements for each stage of the research process and describe each of these to your class.

2. The supervisor at the American airline check-in counter observes the following process characteristics: all the agents can, together, complete checking in 90 customers per hour on average; there are, on average, 24 customers either waiting in line or being helped by an agent for check-in.

how much time, on average, does each customer have to spend in the check-in area?

Reference no: EM132122760

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