Reference no: EM133951020
Question
Nike took to its 2020 Forum runway show during New York Fashion Week to showcase brand new athlete uniforms for the Summer Olympic Games in Tokyo, all while gathering together a handful of its top collaborators.
The sportswear giant kicked off its show by displaying the new threads that the top athletes will be wearing during this summer's massive sporting event, which included uniforms for basketball, track and field, and a newcomer to the Olympic games, skateboarding. And in the middle of it all, there was also a dance performance from the runway models.
On the show, a preview of upcoming projects from the Swoosh was revealed including Sacai's Chitose Abe, Ambush's Yoon Ahn, Matthew M. Williams of 1017 ALYX 9SM, Undercover's Jun Takahashi and of course, Off-White's Virgil Abloh who were all tapped to showcase their take on sports apparel and footwear.
Nike honored the late Los Angeles Lakers legend during their New York Fashion Week show at The Shed in New York City.
The 2020 Nike Forum experience showcased models donned in the brand's vibrant line of athleisure and included pieces designed for the 2020 Olympics in Tokyo. During one poignant moment in the midst of the energetic show, six children walked out onto the runway wearing classic Lakers jerseys with Bryant's famed numbers, 8 and 24.
The young athletes stood quietly and looked out into the audience, honoring the athlete, who died in a helicopter crash alongside his 13-year-old daughter Gianna on Jan. 26.
Later, the kids returned to the runway and were joined by the models and athletes for a dance segment at the end of the show. The children posed in the middle of the stage area, hand-in-hand with great athletes such as soccer star Brandi Chastain, basketball player Lisa Leslie and track and field star English Gardner.
Celebrities in attendance at the show included Drake, Kendrick Lamar, Rosalía, and Travis Scott, who all took in the unique runway experience from the front row.
Based on the Promotional Campaign of the process to identify Nike's 2020 Forum runway show's Objective (SMART goals), target audience, communication strategies, marketing communication tools, and what methods to valuate the campaign effectiveness.
1. Statements direct marketing Objective and indirect marketing objective of the Campaign of Nike's fashion show 2020
2. Identify the target audience of the Promotional campaign.
3. Identify communication strategies (Pull, Push, and Profile strategy) used in the campaign.
4. Statements Marketing Communication Tools(Advertising, Direct Marketing, Digital Marketing, PR and sponsorship, WOM) how to use in the campaign.
5. Which research methods can be used to Evaluation the Effectiveness of those communication tools.