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Marketing Focus
• Review the marketing summary Web page in the intranet section for Kudler Fine Foods in the Virtual Organizations link from the Materials page. Prepare a 3 to 5 page paper focusing on the three strategic objectives discussed. In the paper deliberate potential technology solutions to specifically support the customer contests, loyalty points programs purchase tracking, benchmarking of internal versus external service processes as well as management of inventory as well as related costs. Comprise concepts such as use of consumer databases and customer relationship management systems. Approach the chore as if you were an IT resource for Kudler making recommendations to support these various programs

Reference no: EM13103633

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