Marketing concepts and techniques-profit-oriented businesses

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Reference no: EM13820319

Marketing, answer these sentence it's True or False

1-Marketing concepts and techniques can be applied only in profit-oriented businesses.

2- It is often a good idea to use local researchers-people who live there-to investigate foreign markets.

3-Time and ownership utility occur when consumers find goods and services available when and where they want to purchase them.

4-A decision by Daimler-Chrysler to strengthen its relationship with women through long-term campaigns designed to make their attitude toward the firm more positive is an example of strategic planning.

5-Focus groups make a particularly valuable tool for exploratory research, developing new product ideas, and preliminary testing of alternative marketing strategies.

6-Marketers make decisions about target market and marketing mix variables in a vacuum, largely unaware of occurrences in the dimensions of the marketing environment.

Reference no: EM13820319

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