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Marketing Case Research and Analysis

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Reference no: EM132393188

Assessment Task - Marketing Case Research and Analysis - Marketing Mix, Sustainability and Competitive Advantage

Instructions: For this assignment you will need to browse the internet for the case of Icebreaker. Must not contact the organisation directly. The case must be based on material available in the public domain.

Tasks -

1. Describe the background of the company and identify key principles of sustainable marketing principles of 'Icebreaker'.

2. Analyse of the case and synthesis with the theory: Consider the product, promotion, distribution and pricing strategy of this organisation in relation to sustainable marketing interests.

3. Explain whether this strategy is successful or could be improved by following other principles.

4. Analysis of the situation: Provide a marketing positioning analysis of the organisation against its competitors.

Note - This is an individual report. Demonstrate your ability to present a well written and well-structured report. Be approximately 1,500 words (maximum 1,750 words). Use Calibri 12 point font, 1.5 line spacing. Use Harvard referencing, 15 references are expected.

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In this assignment, the different sustainable principles of icebreaker has been analysed. then the effects of these principles on the marketing mix of the organisation had discussed.The two new principles has been recommended to the organisation.The marketing position of the company also had been analysed.

Reference no: EM132393188

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