Market expansion plan for an existing organization

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Reference no: EM132226927

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage.

Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.

In your presentation, address the following:

Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.

Provide the vision, mission, and values of the organization.

How do organization values drive the culture?

What is the culture you intend to build, or exists, today?

What is your competitive advantage?

Reference no: EM132226927

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