Link between personality and product preference

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How could a marketer capitalize on a link between personality and product preference? Do you think this type of research is a worth while investment? Explain in detail?

Which is most important for a company's competitive advantage: internal consistency or market competitiveness?

Reference no: EM13110611

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Link between personality and product preference : How could a marketer capitalize on a link between personality and product preference? Do you think this type of research is a worth while investment?

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