Leverage the most critical touch points in the customer path

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Reference no: EM132238774

MARKETING QUESTION

How can McDonald maintain and fortify its leadership position in the competitive fast-food chain industry?

The problem McDonald's faces while expanding in the U.S.

–Identify and leverage the most critical touch points in the customer path

–Evaluate three main sources of influence across the customer path and improve brand favorability and optimize marketing efforts.

Reference no: EM132238774

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