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Large-scale manufacturer such as apple computer obtain

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Marketing. Response of 300 words. How does a large-scale manufacturer such as Apple Computer obtain competitive for its products--and the hundreds of subcontractors who provide its parts? What are some pitfalls of relying on overseas suppliers for competitive bids? Please use the following textbook chapters 7 and 8 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Use other sources as needed and also cite in text please.

Reference no: EM131446610

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