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Key characteristics of a successful manager

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Reference no: EM131623581

PT1: Find an article discussing the key characteristics of a successful manager. Post a link to the article in the discussion thread and provide a summary of the following:

  1. What is the role and background of the author of the article?
  2. What are the key characteristics of a successful manager detailed in the article?
  3. What are your thoughts on these characteristics?

PT2: Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.

Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.

Reference no: EM131623581

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