Keep the product the same but alter the promotion

Assignment Help Business Management

Reference no: EM131261820

List the basic elements involved in developing a global marketing mix. A firm's major consideration is how much it will adjust the four Ps-product, promotion, place (distribution), and price-within each country. One strategy is to use one product and one promotion message worldwide. A second strategy is to create new products for global markets.

A third strategy is to keep the product basically the same but alter the promotional message. A fourth strategy is to slightly alter the product to meet local conditions.

1. The sale of cigarettes in many developed countries either has peaked or is declining. However, the developing markets represent major growth markets. Should U.S. tobacco companies capitalize on this opportunity?

2. Describe at least three situations where an American company might want to keep the product the same but alter the promotion. Also, give three examples where the product must be altered.

3. Explain how exchange rates can affect a firm's global sales.

Reference no: EM131261820

Questions Cloud

What are the major barriers to international trade : What are the major barriers to international trade? Explain how government policies may be used to either restrict or stimulate global marketing.

What is the fuel flow rate at this operating condition : What is the throttle setting required for the jet engine to produce 9,250 lbs of thrust at an altitude of 25,000 ft? What is the fuel flow rate at this operating condition?

Advantages and disadvantages of entering a joint venture : Explain how the U.S. Commercial Service can help companies wanting to enter the international market. - What are some of the advantages and potential disadvantages of entering a joint venture?

Identify main points and sections of the research project : Provide an Introduction, Body, and Conclusion. Identify the main points and sections of the Research Project. Identify the sub-topics and details consistent with the main points and sections. Present information in an organized and logical manner.

Keep the product the same but alter the promotion : Describe at least three situations where an American company might want to keep the product the same but alter the promotion.

Which equations would need to be modified : Suppose the aircraft is in steady flight and the decrease in the weight of the aircraft as fuel is burned is taken into account in the analysis. What modifications would need to be made to the development?

How social factors as gender racial and ethnic background : Summarize three (3) key aspects of the juvenile case study that you selected. Highlight at least three (3) factors that you believe are important for one to understand the origins of the juvenile's delinquent behavior.

Prepare electronically-generated free-body diagram of system : Prepare an electronically-generated free-body diagram of the system utilizing the parameters outlined above. You may use shapes in MS Word or the drawing program of your choice.

Techniques that help make strategic planning effective : Identify several techniques that help make strategic planning effective. - What techniques can make your school enrollment marketing plan more effective?

User Account

All Pages