Joelle promotional planning

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Reference no: EM132957789

Case: Joelle's Promotional Planning

You work at the head office of Green Pines Spas, a large U.S. owned company. You are the supervisor of a project team of 6 individuals. The team was put together to launch the release of a major skin care product that will be sold in all the company's spas. The team consists of 2 marketing specialists, 2 advertising specialists, a graphic designer, and an events promotional planner. The team is bonded by the common goal of successfully launching this new product.

Your success as a supervisor depends on the cohesion of the team and their ability to integrate all the diverse tasks in order to accomplish their goal. The team's success is measured by their ability to meet and hopefully exceed the projected sales targets set by upper management. Most members of the team work well together, put in a lot of extra time on the project, and are very committed to its success.

The team's promotional planner, Joelle, is the weakest link in the team. She is creative and often comes up with unique promotional events. She is outgoing, charming, the life of the party, and great with clients. The sales team love her work.

However, Joelle is also very weak with organizational details. She plans events without checking with the team, co-ordinating communications, or managing logistical details. She always manages to pull off the event but only because the team usually scrambles at the last-minute to solve her problems. She then buys them a drink and tells them how wonderful they are to smooth over the hard feelings.

When reviewing her performance, Joelle tends to be defensive, minimizes the impact of her errors, and either makes excuses or blames someone else. She does not seem receptive to suggestions and does she handle criticism well. When given the chance, Joelle tries to re-define the discussion as a work-load issue.

Instructions

As her manager, appraise Joelle's performance as a promotional planner for project related events. Use the feedback provided from Joelle, her peers, her customers and you as her supervisor. Then come up with a general rating based on the range of categories listed below.

The Rating Scale:

  1. Always exceeds targets and objectives
  2. Frequently exceeds objectives and targets
  3. Meets objectives and targets
  4. Frequently does not meet objectives and targets
  5. Unsatisfactory performance (employee will be put on probation)

Questions

Answer the following questions for Joelle's appraisal:

  1. Give Joelle a rating from her peers. Explain why you think her peers would agree with this score.
  2. Give Joelle a rating from her customers. Explain why you think her customers would agree with this score.
  3. Give Joelle a rating from her manager. Explain why you think her manager would agree with this score.
  4. Give Joelle an overall rating from all three sources. Explain how you weighted the feedback and why you selected the final score.

 

Reference no: EM132957789

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