Is trying to convince fans to embrace end of the double cup

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Reference no: EM133948595

Assignment:

First, read How Dunkin' Is Trying to Convince Fans to Embrace the End of the Double Cup. Next, answer the following questions:

Why do you believe that some Dunkin' customers oppose the company's decision to end the practice of "double cupping?"
What would you do if you were Dunkin'? Develop at least one suggestion for reducing customers' resistance to change.

Hint: Review "Managing Resistance to Change" under "Preparation" in Module 7A. Incorporate course concepts in your answers.

Reference no: EM133948595

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