Is the product market attractive

Assignment Help Marketing Management
Reference no: EM13686295

Pick a branded offering such as Southwest Airlines. Come up with 10 products or services that are alternative extension options. Include some that would be a stretch. Then evaluate each using these criteria:

Is the Product Market Attractive?
Is the Core Business Successful?
Can the Core Business Be Transferred to the New Product Market? How Much of a Stretch Is It?

Lysol brand products: hand soap, dish soap, dish detergent, air spray disinfectant, surface spay disinfectant, surface wipe, shower cleaner, toilet cleaner, floor mop, home air filters, commercial cleaning and disinfecting supplies (for hotels, schools, stores).

Reference no: EM13686295

Questions Cloud

Combine strategy and positioning and product : Combine your Strategy and Positioning and Product
Identifies each link in the supply chain and the purpose : Identifies each link in the supply chain and the purpose and value
Branding and packaging strategy : Outline your product, branding, and packaging strategy.
Community for sharing knowledge and working together : Community for sharing knowledge and working together
Is the product market attractive : Is the Product Market Attractive
What are the alternative methods to conduct load test : What are the alternative methods to conduct load test without alternator field winding.
Transmitted over the same channe : Transmitted over the same channe
Which markovich still would be willing to build the plant : Markovich Corporation is considering building a new plant. It will cost $1 million today to build it and it will generate revenues of $1.121 million three years from today. Of the interest rates below, which is the highest interest rate at which Mark..
Characteristics of high-performing project teams : Explain in your own words what you believe are the four most significant characteristics of high-performing project teams. Discuss why you believe each characteristic you chose is so critical

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain globalization and ecommerce

What is meant by globalization and how can this concept be used in an eCommerce context? Is this use consistent with supporters or critics of WTO?

  The administrator of a small acute-care hospital is faced

the administrator of a small acute-care hospital is faced with his first managed care contract. he meets with

  Explain details regarding management information systems

Explain Details regarding Management Information Systems and understand how the business operates

  Strategy differ in trying to attract the health seekers

who that is new to the community try to capture the "follower" segment? How would this strategy differ in trying to attract the "health seekers"?

  What other dimension aids market segments be measurable

1.when searching for a supplier which of the following provides the broadest reach of possible suppliers in todays

  Market research and adjust the marketing mix

1. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Als..

  You are a respected and tenured it professor and you also

you are a respected and tenured it professor and you also manage the university computer operations that consist of a

  Reasons for dismissal

Reasons for Dismissl

  Explain what are the 4 r''s of next generation marketing

Explain what are the 4 R's of Next Generation Marketing and Explain EBusiness and Give a marketing definition for each

  Explain ceo salaries and company''s success

Explain CEO Salaries and Company's Success and Do you think there is a correlation between CEO salaries and the degree of success of a company

  What are the different stages in product life cycle

what are the different stages in product life cycle and explain the usefulness and the weaknesses of the PLC.

  What are the business advantages of using voice over ip vol

writing eassy- perfectly done1 describe at leasttwo benefits ofusing enterprise systems2 what are the business

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd