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Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: Your promotional strategy for your product or service, including how you may use the following: Advertising Public relations Digital marketing Sales promotion Direct marketing Event marketing Outdoor The effect professional selling may have on your offering An initial budget for your plan The methods you use will measure the success of your plan Any ethical issues your marketing plan might have Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan. Format your paper and presentation consistent with APA guidelines.
Global Motors Case Objective
Imagine that you are about to launch a social networking site that will compete with Facebook. You must provide your boss with a marketing strategy. Determine the approach you will use going to measure success. Provide a rationale for response
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Can you help me describe the marketing tools used in Barnes and Noble Web site. Include an evaluation of the apparent customer service provided by Barnes and Noble. Also, please provide references.
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you have decided to develop a worksheet for each manufacturing facility manager to submit each week. it should show
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