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Is the organizations vision statement a good vision

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Reference no: EM131998626

Do some research on the internet and find the following:

5 criteria that comprise good (quality) Mission statements; and

5 criteria that comprise good (quality) Vision statements.

Visit the corporate website of the Coca-Cola Company, and read the organization's Mission and Vision statements.

Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:

Mission Statement: Is the organization's Mission statement a "good" Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!

Vision Statement: Is the organization's Vision statement a "good" Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!

Finally, find the company's Values statement: Conclude your paper with an analysis of the company's Values statement: What do Coca-Cola's values say about the organization's sense of ethics?

Reference no: EM131998626

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