Is second-mover advantage always a good business strategy

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Assume that you are considering starting an Internet-based business. Would you prefer to be a first, second or later mover in the market you select? How would you differentiate yourself from other competitors or prospective new entrants? What can a front-runner business do to foil the assaults of second movers? Is the second-mover advantage always a good business strategy?

Reference no: EM13250019

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