Introductory environmental scan of your target country

Assignment Help Operation Management

Reference no: EM132205385

Please need 3000 words

Part 01: An introduction to your product/service and choice of country, and an introductory environmental scan of your target country (economic, political, legal and cultural overview).

Part 02: A short summary of part (a) above, plus a market audit and preliminary business strategies and plan for your chosen product/service.

This is a major assignment and some effort on your part is required to produce a report of the standard required to get a pass mark for the assignment.

You will need to analyze the country chosen, and develop strategies and a brief overall plan for the designated company/product chosen. You are expected to utilize numerous outside resources, including textbooks, cases, reports, etc. in developing a comprehensive set of recommendations.

Casual Analysis

1. Introduction (Short profiles of the company the product to be exported and the country with which you wish to trad)

2. Brief Discussion of the country’s relevant history

3. Geographical setting

4. Social institution

5. Religion and aesthetics

6. Living condition

7. Language

8. Executive summary

Economic Analysis

1. Introduction

2. Population

3. Economic statistics and activity

4. Developments in science and technology

5. Channels of distribution (macro analysis)

6. Media

7. Executive summary

Market audit and competitive market analysis

1. Introduction

2. The product

3. The market

4. Executive summary

Preliminary Marketing Plan

1. The marketing plan

2. Pro forma financial statements and budgets

3. Resource requirements

4. Executive summary

Reference no: EM132205385

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