Interaction between marketing and revenue management

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A portfolio is an organized collection of work designed to represent your efforts and achievements over the term. The main purpose of this portfolio is for you to reflect upon what you hve achieved and learnt throughout the term . Reflecting on your experiences  will in turn give you the ability  to articulate the skills developed durinh the term.

Why is revenue management relevant to the hotel industry?

Describe how Porter's five forces analysis can be used as part of a revenue management strategy.

Discuss the interaction  between marketing and revenue management , with particular reference to market segmentation distribution channels  and the 7Ps

Reference no: EM13940803

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